85% of business buyers agree that the experience a company provides is as important as its products or services.
It’s difficult for manufacturers to separate themselves from the competition. Often with similar products and services, providing something unique and memorable is crucial to a successful B2B manufacturing marketing strategy.
Customer experience (CX) is one of these strategies. The sky-high CX expectations in B2C are filtering into the B2B world as consumers increasingly demand the very best customer service and support no matter the industry. While this is a challenge, it’s also an opportunity for manufacturers to stand out.
Read this guide to learn:
- Why manufacturers must improve digital CX to stand out from the crowd
- How they can deliver on B2B consumers’ CX expectations and,
- The tools and technology they need to achieve CX excellence and increase new & repeat business.